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Tinder had so much potential. We spend so much time on our phones that life’s opportunities can often pass us by. That girl you might have locked eyes with at the bar, the guy making your coffee, we miss many of these little connections everyday because of our phones. Tinder was the opportunity to change that, to meet people is this ever increasingly busy world.

It started off great, it was so easy to start a conversation, meet interesting people. Now however, with the sheer amount of people on tinder, you need to do more, you need a hook. Just a simple hello or hey don’t work any more. A typical profile might not draw in likes. You need to be different, you need to stand out.

Meet Jesse. He knew he needed to stand out on Tinder to have any chance of meeting someone. And seriously, it’s a pretty great idea.

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Here’s hoping he gets plenty of condolences in his inbox.