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Optical illusions seem to be all the rage at the moment. While most illusions are made for a bit of fun, this one has actually been created as a way to shock drivers into paying attention.

In the fishing village of Ísafjörður, Iceland, a new take on zebra crossings has been painted as an illusion. The innovative design was first spotted in New Delhi, India and after he found it while looking for ways to slow down cars at pedestrian crossings, Icelandic Environmental Commissioner Ralf Trylla made plans with street painting company Vegmálun GÍH to bring the design to Iceland. The new stripes are already very popular and he is hoping that when drivers see the extremely convincing “floating” cross walk, they will be forced to hit their brakes.

According to those involved, the concept has been a success in other countries. This is one of our favourite illusions we’ve come across and hope to see more like it in the future. Below is a series of photos and a video of the crossing by Ágúst G. Atlason of Gústi Productions.

Gústi Productions
Gústi Productions
Gústi Productions
Vegamálun GÍH
Linda Björk Pétursdóttir
Vegamálun GÍH